Magazine December 2018

The textile world at a glance: From innovation to individualization

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Puket – a second career for socks

It is often said that "charity begins at home". And this is also where the idea of Puket from Brazil starts. The company has developed its own concept that combines success with sustainable production and social commitment: the campaign "Meias do Bem", also known as the "Goodwill Socks Project".

The company

Puket was founded in the 1980s and was initially a pure socks manufacturer. From the very beginning the founder's focus was on fun, quality and innovative design. The company quickly made a name for itself with its unique, colorful and creative socks.

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Today, each collection comprises over 2,000 different items. In addition to pajamas and socks, this also includes underwear, swimsuits, shoes, accessories, exclusive gift packaging and much more.

The two production sites in São Paulo and Campo Grande have a combined production area of over 9,000 m2. And following the opening of the first Puket shop in 2003, the company developed into a successful franchise with over 6,000 sales outlets, both in and outside Brazil. There are now Puket shops in Bolivia, Peru, Panama, Dubai, Qatar, among other places.

Social responsibility and "Meias do Bem"

The numerous awards the company received since it was founded not only reflect the success of the business, but also social responsibility and commitment.

Puket collects old, damaged or single socks at its shops and other defined collection points for this project. Socks of any brand and in any condition can be donated. The important thing is that they are cotton socks, as this is the material best suited to the recycling process. The socks are washed, ground, shredded and compressed. Around 40 pairs of socks are needed to make one blanket and these blankets are given to people in need, along with a new pair of socks


The "Meias do Bem" initiative was the brain child of Claudio Bobrow, founding partner of Puket. From the very beginning the company's textile waste was recycled. Bobrow decided to expand this idea and looked into whether it was possible to make blankets from old socks.

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The result of this analysis is not only a large-scale charitable project, but also an important contribution to sustainability and environmental protection.

Only a fraction of all textile waste is recycled worldwide, even though it could be reused and processed in other sectors. Every sock donated for "Meias do Bem" does not become waste and thus helps both man and the environment.

Further information on Puket and "Meias do Bem" is available on the company website and at

  • Did you know this?

    About 300 trillions of water are required for the annual production quantity of approximately 25 million tons of cotton – 75 liters of water are required for the production of one pair of cotton socks. The recycling of textiles, therefore, not only reduces the amount of textile waste but can also save further resources needed for their production.